A 1970s commercial jingle paired apple pie with which automaker?

A 1970s commercial jingle paired apple pie with Chevrolet.

The campaign’s memorable list was “Baseball, Hot Dogs, Apple Pie & Chevrolet,” linking a familiar dessert with three symbols of American life. Chevrolet’s advertising history dates the campaign to 1975, placing it squarely in the 1970s and making the automaker the answer rather than Pontiac, Chrysler, or Ford.

The jingle worked by combining food, sport, and national identity with a car brand. Apple pie had already become a powerful American cultural symbol, despite the dessert’s older European roots. Advertisers used that existing association to present Chevrolet as part of an everyday American ideal.

This slogan is sometimes confused with Chevrolet’s separate “See the U.S.A. in Your Chevrolet” campaign, which became prominent in the 1950s and 1960s through Dinah Shore’s television performances. Both campaigns promoted Chevrolet’s American identity, but only the later slogan explicitly joined baseball, hot dogs, and apple pie.