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What was the name of McDonald’s fictional world created for its branded characters and advertising?
Answer
McDonaldland
What McDonald’s sandwich, created in 1972, became the chain’s signature breakfast brand?
Answer
Egg McMuffin
Which McDonald’s character was a police officer in the original McDonaldland cast?
Answer
Officer Big Mac
Who played Ronald McDonald in McDonald’s first television commercials?
Answer
Willard Scott
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Which McDonald’s character was a police officer in the original McDonaldland cast?
Answer
Officer Big Mac
Who played Ronald McDonald in McDonald’s first television commercials?
Answer
Willard Scott
Which city hosted the first McDonald’s restaurant opened by Ray Kroc in 1955?
Answer
Des Plaines, Illinois
Where is the oldest surviving McDonald’s restaurant building with its original Golden Arches design?
Answer
Downey, California
What was the name of the McDonald brothers’ 1948 operating method that shaped McDonald’s fast-food branding?
Answer
Speedee Service System
What color combination defined McDonald’s Golden Arches in its classic restaurant branding?
Answer
Yellow arches on red
What was the name of McDonald’s first global brand campaign, launched in 2003?
Answer
i’m lovin’ it