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In what year did McDonald's introduce the Big Mac, a major part of its product branding?
Answer
1967
What four-word service formula did McDonald's use as a core operating principle?
Answer
Quality, Service, Cleanliness, Value
What was the name of McDonald's advertising character introduced in 1986 as a moon-faced singer?
Answer
Mac Tonight
What was McDonald's first international market in Asia, opened in 1971?
Answer
Japan
What fictional world did McDonald’s use for its character-based advertising beginning in the early 1970s?
Answer
McDonaldland
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Latest trivia questions
What four-word service formula did McDonald's use as a core operating principle?
Answer
Quality, Service, Cleanliness, Value
In McDonaldland advertising, which character was associated with stealing hamburgers?
Answer
The Hamburglar
Who designed the original 1950s McDonald’s restaurant buildings whose yellow arches inspired the brand symbol?
Answer
Stanley Clark Meston
What slogan did McDonald’s introduce in 1971 in the advertising campaign built around a California hilltop?
Answer
You Deserve a Break Today