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Which McDonald's logo element became the dominant standalone symbol after the company's 1968 redesign?
Answer
Golden Arches
In what year did McDonald's open its first restaurant in Moscow, using the brand's Golden Arches in the Soviet Union?
Answer
1990
Which advertising slogan did McDonald's use before “I'm lovin' it” as its major worldwide campaign line?
Answer
We Love to See You Smile
What product brand did McDonald's launch in Australia in 1993 to identify its espresso-based coffee concept?
Answer
McCafé
What was the name of McDonald's 1960s advertising universe populated by Ronald McDonald and other characters?
Answer
McDonaldland
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Which advertising slogan did McDonald's use before “I'm lovin' it” as its major worldwide campaign line?
Answer
We Love to See You Smile
Which advertising character did McDonald's introduce in 1963 as its main clown mascot?
Answer
Ronald McDonald
In McDonald's branding history, which 1980 mascot promoted the chain's breakfast menu as an early bird?
Answer
Birdie the Early Bird
In McDonald's branding history, which character was the first female mascot added to McDonaldland?
Answer
Birdie the Early Bird
In McDonald's branding history, which 1970s slogan promised customers “You deserve a break today”?
Answer
You Deserve a Break Today