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Who played Ronald McDonald in one of the character’s earliest television commercials in 1963?
Answer
Willard Scott
What was the name of McDonald’s 1996 premium burger designed to broaden its menu image?
Answer
Arch Deluxe
Which 1960s McDonald’s branding feature became the company’s official corporate symbol after starting as restaurant architecture?
Answer
Golden Arches
Which McDonald’s mascot was replaced by the Golden Arches as the company’s main visual symbol during the 1960s?
Answer
Speedee
In what year did the McDonald brothers introduce their redesigned, limited-menu restaurant that launched the Speedee Service System?
Answer
1948
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What was the name of McDonald’s original restaurant operating model introduced by the McDonald brothers in 1948?
Answer
Speedee Service System
Which 1975 McDonald's campaign featured the slogan “We Do It All for You”?
Answer
You, You're the One