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Which McDonald's campaign introduced the phrase “I'm lovin' it” as a global brand slogan in 2003?
Answer
I'm Lovin' It
In McDonald's branding history, what was the name of the 1980s moon-headed advertising character?
Answer
Mac Tonight
In McDonald's branding history, what was the name of the character introduced in 1971 to promote the Filet-O-Fish?
Answer
Captain Crook
In McDonald's branding history, which character was created to promote the McDonald's breakfast menu in 1980?
Answer
Birdie the Early Bird
In McDonald's branding history, which fictional world housed Ronald McDonald and the company's other advertising characters?
Answer
McDonaldland
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In McDonald's branding history, which character was created to promote the McDonald's breakfast menu in 1980?
Answer
Birdie the Early Bird
In McDonald's branding history, what was the name of the 1971 campaign built around a memorable breakfast-time slogan?
Answer
You Deserve a Break Today
Who designed the combined-arches McDonald's logo introduced in 1962?
Answer
Jim Schindler