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In what year did McDonald’s become the official name of the company after its earlier corporate name?
Answer
1960
Which McDonald’s mascot was known as the chain’s first major female character?
Answer
Birdie the Early Bird
In McDonald’s branding history, which 1962 logo element formed the letter “M” from two stylized arches?
Answer
The Golden Arches
In McDonald’s branding history, which character became the company’s first breakfast-focused mascot in 1980?
Answer
Birdie the Early Bird
In McDonald’s branding history, what was the name of the fictional world created for Ronald McDonald and the company’s mascots?
Answer
McDonaldland
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Which McDonald’s mascot was known as the chain’s first major female character?
Answer
Birdie the Early Bird
In McDonald’s branding history, which character became the company’s first breakfast-focused mascot in 1980?
Answer
Birdie the Early Bird
What was McDonald’s first national television advertising campaign to feature the phrase “You Deserve a Break Today”?
Answer
You Deserve a Break Today
Which McDonald’s mascot originally appeared as a villain who stole hamburgers?
Answer
The Hamburglar
What was McDonald’s first national advertising campaign built around a slogan?
Answer
You Deserve a Break Today