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What was the name of McDonald’s redesigned service system introduced when the brothers relaunched their restaurant in 1948?
Answer
Speedee Service System
Which fast-food chain acquired the rights to use the name “McDonald’s” from the McDonald brothers in 1961?
Answer
Ray Kroc’s McDonald’s Corporation
What was the name of McDonald’s first mascot, used in the 1948 Speedee Service System branding?
Answer
Speedee
What was the name of McDonald’s first national advertising campaign built around a singing jingle in 1967?
Answer
McDonald’s Is Your Kind of Place
Which McDonald’s menu item became the company’s first nationally advertised breakfast sandwich?
Answer
Egg McMuffin
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Which fast-food chain acquired the rights to use the name “McDonald’s” from the McDonald brothers in 1961?
Answer
Ray Kroc’s McDonald’s Corporation
What was the name of McDonald’s first national advertising campaign built around a singing jingle in 1967?
Answer
McDonald’s Is Your Kind of Place
Which McDonald’s character was a law-enforcement officer in McDonaldland?
Answer
Officer Big Mac
Which McDonald’s slogan was used in the 1960s to encourage customers to find restaurants by their arches?
Answer
Look for the Golden Arches
Which McDonald’s advertising character was created to promote the chain’s breakfast offerings?
Answer
Birdie the Early Bird
What McDonald’s slogan, introduced in 1971, invited customers to take a break from their routines?
Answer
You Deserve a Break Today