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What was the name of McDonald’s moonwalking character from its 1986 advertising campaign?
Answer
Mac Tonight
What was the name of McDonald's 1970s advertising world populated by characters such as Mayor McCheese?
Answer
McDonaldland
What phrase became McDonald's first global brand campaign in 2003?
Answer
I'm Lovin' It
What 1996 McDonald’s burger was marketed as a premium alternative to the Big Mac?
Answer
Arch Deluxe
What was the name of McDonald’s first national television advertising campaign, launched in 1967?
Answer
McDonald’s Is Your Kind of Place
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What phrase became McDonald's first global brand campaign in 2003?
Answer
I'm Lovin' It
What was the name of McDonald’s first national television advertising campaign, launched in 1967?
Answer
McDonald’s Is Your Kind of Place
What McDonald’s charity was established in 1984 to support families of seriously ill children?
Answer
Ronald McDonald House Charities
What McDonald’s training institution, founded in 1961, became part of the company’s corporate identity?
Answer
Hamburger University
What architectural symbol became the central image of McDonald’s branding in 1952?
Answer
Golden Arches
Which McDonald’s character promoted the Filet-O-Fish sandwich in the early 1970s?
Answer
Captain Crook
Which McDonald’s mascot was created as a hamburger thief in the 1970s?
Answer
Hamburglar