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Which 2004 Dove campaign challenged conventional beauty advertising by featuring women described as “real” rather than professional models?
Answer
Campaign for Real Beauty
Which advertising figure became famous as the “Marlboro Man” after Marlboro shifted toward a rugged masculine image?
Answer
Marlboro Man
What three-word campaign launched in 1993 made milk moustaches a familiar feature of U.S. advertising?
Answer
Got Milk?
Which phrase became the title of Coca-Cola’s 1971 “Hilltop” commercial sung by a multicultural group?
Answer
I’d Like to Buy the World a Coke
What name was given to the 1943 U.S. wartime poster featuring a woman flexing her arm and saying “We Can Do It!”?
Answer
We Can Do It!
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Which phrase became the title of Coca-Cola’s 1971 “Hilltop” commercial sung by a multicultural group?
Answer
I’d Like to Buy the World a Coke
What was Rakuten’s original Japanese marketplace name when it launched in 1997?
Answer
Rakuten Ichiba