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Which advertising character represented McDonald's as a walking hamburger with a bun-shaped head?
Answer
Mayor McCheese
In what year did McDonald's establish Ronald McDonald House Charities as a separate nonprofit organization?
Answer
1984
What name did McDonald's give its 1996 premium burger designed to compete with upscale fast-food sandwiches?
Answer
Arch Deluxe
What was McDonald's first chicken product to use the “Mc” prefix in its name?
Answer
Chicken McNuggets
Which musician sang on the 2003 recording used to launch McDonald's “I'm lovin' it” campaign?
Answer
Justin Timberlake
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What was McDonald's first chicken product to use the “Mc” prefix in its name?
Answer
Chicken McNuggets
Which musician sang on the 2003 recording used to launch McDonald's “I'm lovin' it” campaign?
Answer
Justin Timberlake
Which McDonald's character was promoted as the restaurant chain's first female advertising mascot in 1980?
Answer
Birdie the Early Bird
What was the name of McDonald's 1960 advertising campaign built around the phrase “Look for the Golden Arches”?
Answer
Look for the Golden Arches
What McDonald's slogan launched in 1971 became famous for the line “You deserve a break today”?
Answer
You Deserve a Break Today
What slogan became McDonald's worldwide advertising platform in 2003?
Answer
I'm Lovin' It
Who designed the 1962 McDonald's logo that shaped the Golden Arches into an “M”?
Answer
Jim Schindler